Now Hiring - Healthcare Senior Physician Outreach Specialist - Business Development in Los Angeles, CA

The Senior Physician Outreach Specialist is responsible for the fostering of physicians and programs to drive market share and prevent leakage through supporting the establishment and maintenance of referral relationships within the Cedars-Sinai Medical Network and regional referring partners. Will participate in the development and lead the execution of the physician outreach plans for assigned regions and/or service lines, develop targeted messaging to market Cedars-Sinai physicians and clinical programs, reinforce clinical engagement in the referral process and quantify efficacy of initiatives. Will develop strong, professional relationships with key internal and external partners to supports the Medical Network business development team through the delivery of field intelligence and analytics that advise regional strategic plans. Will take an active leadership role and may mentor junior staff and other Specialists. Will be responsible for the development of standard work to be implemented across the division. Will partner with Cedars-Sinai Marketing in the design of supporting collateral, management of web presence and the maintenance of physician roster and/or CRM tools. Will participate in the planning and oversight of special events and outreach to employers, brokers, and other organizations as assigned.

Duties and Responsibilities:

• Create and maintains relationships with physicians and healthcare providers with Cedars-Sinai and with external referring partners in assigned regions.
• Engages in the development of and implements physician outreach plans to increase referrals, prevent leakage and improve continuity of care within Cedars-Sinai.
• In conjunction with the Senior Manager, conducts market research to refine outreach strategies. Develops and performs standard work for onboarding and outreach activities for assigned providers, reinforces clinical engagement in the referral process and is responsible for meeting/exceeding assigned metrics. Leads the implementation of the above across the division.
• Using both data analytics and through field intelligence, providers feedback on outreach efforts and helps quantify impact of outreach initiatives.
• Is part of the development of targeted messaging for to educate referring providers about the quality and service of clinical programs. Delivers/partners in the delivery of presentations to providers and mentors junior staff in development and delivery.
• Partners with CS Marketing and IT in the production of collateral as well as maintenance of website presence.
• Leads organization’s direct-to-employer, broker and community outreach activities.
• Participates in the planning of Medical Network events within established timeline and budget.
• Maintains physician roster and/or CRM tools.
• Takes an active leadership role in the department and provides mentorship to junior staff.
• Local travel among established and target markets is required for physician, direct-to-employer and community outreach and meetings. Occasional travel to physician recruitment conferences may be required to assist the Manager of Physician Recruitment.

Education:

Bachelor's degree in Business administration, Health Care Administration, Public Health, Science or related discipline required. Master's degree in Public Health, Health Care Administration, Business Administration, or related discipline preferred.

Experience:

Four (4) years of health care experience within a health system, hospital or medical group setting required. Education may substitute for minimum requirement. Two (2) years of a consistent track record in physician relations, strategic and/or business planning, new program development and marketing, healthcare/pharmaceutical/biotech sales or equivalent education and experience.